Size guide
The letter on a label only tells you what block a brand drafts to. Two minutes with a tape tells you far more.
Why sizes differ between shops
There is no enforced international standard for clothing sizes. A label reading "M" reflects the block that particular brand drafts to, which is why one shop's medium sits comfortably and another's pulls across the shoulders. It is not carelessness; there is simply no common reference.
The method that actually works
- Pick a garment you already own that fits the way you want ours to fit.
- Lay it flat on a table, buttoned or zipped, and smooth it out without stretching it.
- Bust: measure straight across from armhole to armhole, then double it. Our tables give the doubled figure.
- Length: measure from the highest point of the shoulder straight down to the hem.
- Shoulder: measure across the back from one shoulder seam to the other.
- Compare those three numbers to the table on the product page and pick the closest row.
Reading our tables
Every product page carries a measurement table for all eight sizes in both centimetres and inches. The figures are the garment laid flat and measured by hand, so treat them as accurate to within 1–2 cm. They are garment measurements, not body measurements — the difference between the two is the ease, and how much you want is a matter of preference.
How much ease to allow
Between two sizes?
For shirts and blouses, take the larger — these are cut loose and the smaller size will read as fitted rather than relaxed. For dresses with a shirred or tied waist, take the smaller, since the shirring adds range. For the two-piece sets, size to whichever half matters more to you and tell us in the order notes; we can usually split a set across two sizes.
Still not sure?
Send us the three measurements from a garment that fits you, and tell us which piece you are looking at. We will tell you which size to order — and if we think none of ours will fit you well, we will say that instead of guessing.